Consumer research methods / Fitchett, James, editor of compilation.

Qualitative consumer & marketing research / Belk, Russell W., author.

Research in consumer behavior. Vol. 10 / Belk, Russell W.

Educational research : fundamentals for the consumer / McMillan, James H.

Product innovation toolbox : a field guide to consumer understanding and research / Beckley

Online consumer behavior : theory and research in social media, advertising, and e-tail / Close

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

Consumer insight : how to use data and market research to get closer to your customer / Stone

Consumer culture theory / Conference on Consumer Culture Theory (2006 : Notre Dame University)

Monographs of the Journal of consumer research ;

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders