Mass media research

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Title:

Mass media research

Author:

Wimmer, Roger D.

ISBN:

9781439083925

Personal Author:

Wimmer, Roger D.

Edition:

9th ed., International ed.

Publication Information:

Belmont, Calif. : Wadsworth ; Andover : Cengage Learning [distributor], 2010.

Physical Description:

p. cm.

Series:

Wadsworth series in mass communication and journalism

General Note:

Previous ed.: 2005.

Subject Term:

Mass media -- Research.

Added Author:

Dominick, Joseph R.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025450426	302.23072 W757M 2010	1	Searching... Unknown

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, International Edition, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in your course.

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