Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

and experiences, and public relations -- Managing digital communications: online, social media, and

wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling

-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing

Information services -- Public relations.

Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising