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1. 
Cover image for Mass communication : living in a media world
Mass communication : living in a media world
by 
Hanson, Ralph E., author.
Format: 
Books
Publication Date 
2016 2015
Excerpt: 
Mass communication : living in a media world / Hanson, Ralph E., author.
Available: Copies:
2. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
Communication in marketing.
Available: Copies:
3. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Marketing in the digital age. Internet marketing ; Social media marketing ; Mobile marketing ; Databases for
Available: Copies:
4. 
Cover image for Media today : mass communication in a converging world
Media today : mass communication in a converging world
by 
Turow, Joseph.
Format: 
Books
Publication Date 
2013
Excerpt: 
Media today : mass communication in a converging world / Turow, Joseph.
Available: Copies:
5. 
Cover image for Marketing concepts and strategies
Marketing concepts and strategies
by 
Dibb, Sally, 1963-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- An overview of marketing communications -- Advertising, public relations and sponsorship -- Sales
Available: Copies:
6. 
Cover image for Rethinking reputation : how PR trumps marketing and advertising in the new media world
Rethinking reputation : how PR trumps marketing and advertising in the new media world
Rethinking reputation : how PR trumps marketing and advertising in the new media world
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2012
Excerpt: 
Internet in public relations.
Available: Copies:
7. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Public relations & advertising.
Available: Copies:
8. 
Cover image for Public relations : a managerial perspective
Public relations : a managerial perspective
by 
Moss, Danny, 1954-
Format: 
Books
Publication Date 
2011
Excerpt: 
Public relations : a managerial perspective / Moss, Danny, 1954-
Available: Copies:
9. 
Cover image for The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
by 
Gillis, Tamara L.
Inhaltsverzeichnis Inhaltsverzeichnis
Format: 
Books
Publication Date 
2011
Excerpt: 
The IABC handbook of organizational communication : a guide to internal communication, public
Available: Copies:
10. 
Cover image for International media communication in a global age
International media communication in a global age
by 
Golan, Guy J.
Format: 
Books
Publication Date 
2010
Excerpt: 
International media communication in a global age / Golan, Guy J.
Available: Copies:
11. 
Cover image for Public relations and the social web : how to use social media and Web 2.0 in communications
Public relations and the social web : how to use social media and Web 2.0 in communications
Public relations and the social web : how to use social media and Web 2.0 in communications
by 
Brown, Rob, 1962 December 17-
Format: 
Books
Publication Date 
2009
Excerpt: 
Internet in public relations.
Available: Copies:
12. 
Cover image for It's not just PR : public relations in society
It's not just PR : public relations in society
It's not just PR : public relations in society
by 
Coombs, W. Timothy.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0616/2006020245.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
It's not just PR : public relations in society / Coombs, W. Timothy.
Available: Copies:
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