Handbook of customer satisfaction and loyalty measurement / Hill, Nigel, 1952-

Customer service : career success through customer loyalty / Timm, Paul R.

Seven power strategies for building customer loyalty / Timm, Paul R.

Harvard business review on increasing customer loyalty.

Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement /

Researching customer satisfaction & loyalty : how to find out what people really think / Szwarc

Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices / Hasen

Predicting market success : new ways to measure customer loyalty and engage customers with your

Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty / Van Hooser

The loyalty effect : the hidden force behind growth, profits, and lasting value / Reichheld

information and forecasting demand -- Conducting marketing research -- Creating long-term loyalty

membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of