Up close and personal? : customer relationship marketing @ work / Gamble, Paul R.

Principles of marketing / Kotler, Philip, author.

Marketing communication : an integrated approach / Koekemoer, Ludi.

Integrated marketing communication / Van Heerden, Neels, 1957-

Marketing management / Kotler, Philip, author.

Global marketing / Keegan, Warren J. author.

-- Information technology, marketing practice, and consumer privacy : ethical issues / Ellen R. Foxman and Paula

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Marketing communication : an integrated approach / Koekemoer, Ludi.

Marketing / Grewal, Dhruv.

Essentials of marketing research : putting research into practice / Clow, Kenneth E.

The complete marketer : 60 essential concepts for marketing excellence / McDonald, Malcolm.