Search Results for Positioning (Advertising)

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25 Results Found

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Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

Available: Copies:

Global marketing

Keegan, Warren J. author.

Format:

Books

Publication Date

2015

Excerpt:

information systems and market research -- Segmentation, targeting, and positioning -- Importing, exporting

Available: Copies:

Marketing

Grewal, Dhruv.

Format:

Books

Publication Date

2014

Excerpt:

-- Advertising, public relations, and sales promotions -- Personal selling and sales management -- Glossary

Available: Copies:

Marketing

Kotler, Philip, 1931-

Format:

Books

Publication Date

2013

Excerpt:

Advertising -- Textbooks.

Available: Copies:

Marketing management : a value-creation process

Jolibert, Alain. Marketing management.

Format:

Books

Publication Date

2012

Excerpt:

positioning step 2 -- Strategic positioning step 3 -- Strategic positioning step 4 -- Strategic branding

Available: Copies:

Marketing concepts and strategies

Dibb, Sally, 1963-

Format:

Books

Publication Date

2012

Excerpt:

markets and business buying behaviour -- Segmenting markets -- Targeting and positioning -- Marketing

Available: Copies:

Integrated marketing communications in advertising and promotion

Shimp, Terence A.

Format:

Books

Publication Date

2010

Excerpt:

Integrated marketing communications in advertising and promotion / Shimp, Terence A.

Available: Copies:

Repositioning : marketing in an era of competition, change, and crisis

Trout, Jack.

Format:

Books

Publication Date

2010

Excerpt:

Positioning (Advertising)

Available: Copies:

Strategic advertising management

Percy, Larry.

Publisher description http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html

Format:

Books

Publication Date

2009

Excerpt:

Strategic advertising management / Percy, Larry.

Available: Copies:

10.

Strategic marketing

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html

Format:

Books

Publication Date

2009

Excerpt:

. Market targeting and strategic positioning -- 7. Strategic relationships -- 8. Innovation and new product

Available: Copies:

11.

Marketing

Etzel, Michael J.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing

Available: Copies:

12.

Marketing management : a value-creation process

Dubois, Pierre-Louis.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0662/2006049380-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html

Format:

Books

Publication Date

2007

Excerpt:

: determining relevant markets -- 4. Strategic positioning step 2 : assessing the attractiveness of markets and

Available: Copies:

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