Evaluating public relations : a best practice guide to public relations planning, research &amp

A practitioner's guide to public relations research, measurement and evaluation / Stacks, Don W.

Public relations campaigns : an integrated approach / Luttrell, Regina, 1975- author.

The public relations handbook / Theaker, Alison, author.

-- Evaluation of media: television and radio -- Evaluation of media: magazines and newspapers -- Support media

-- External And Internal Communication -- External communication -- Public relations -- Marketing -- Internal

Public relations -- United States -- Case studies.

The public relations strategic toolkit : an essential guide to successful public relations practice /

effective international legal and political order and a corresponding re-evaluation of the normative status

Strategic public relations : an audience-focused approach / Diggs-Brown, Barbara.

Public relations : strategies and tactics / Wilcox, Dennis L.

Becoming a public relations writer : a writing workbook for emerging and established media / Smith