Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Advertising -- Brands -- Material Culture -- Objects and Identity -- Activities and Performances -- Music and

-- Electronic media regulation : from radio to the Internet -- Obscenity, indecency, and violence : social norms

presentations -- 16. Using direct mail and advertising ; Part four. Managing perograms and campaigns : 17

protection -- Promotion, advertising -- Income sources -- National Music Publishers' Association -- The Harry

media ; Financing and shaping the media : advertising, public relations, and marketing communications

Advertising creative : strategy, copy, design / Altstiel, Tom.

public service television -- Media literacy -- Advertising regulation and childhood obesity -- Community

considerations. Considering community journalism from the perspective of public relations and advertising / Diana

-- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you.

The fundamentals of creative advertising / Burtenshaw, Ken.

terms, across subject areas that include advertising, digital culture, journalism, new media, radio