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1. 
Cover image for The marketing glossary : key terms, concepts, and applications in marketing management, sales, advertising, public relations, direct marketing, market research, sales promotion,
by 
Clemente, Mark N.
Format: 
Books
Publication Date 
2002
Excerpt: 
, advertising, public relations, direct marketing, market research, sales promotion, / Clemente, Mark N.
Available: Copies:
3. 
Cover image for Marketing
by 
Kotler, Philip, 1931-
Format: 
Books
Publication Date 
2013
Excerpt: 
wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling
Available: Copies:
4. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
; Managing the sales team ; Key account management ; Implementing key account management ; Channel strategy
Available: Copies:
5. 
Cover image for Promo 2
by 
O'Guinn, Thomas.
Format: 
Books
Publication Date 
2013
Excerpt: 
Sales promotion -- Management.
Available: Copies:
6. 
Cover image for Music business handbook and career guide
by 
Baskerville, David.
Format: 
Books
Publication Date 
2013
Excerpt: 
Guild of America -- Contract -- Demonstration recordings -- Local promotion -- Promotion by mail and
Available: Copies:
7. 
Cover image for Marketing concepts and strategies
by 
Dibb, Sally, 1963-
Format: 
Books
Publication Date 
2012
Excerpt: 
management, sales promotion, direct mail, the internet and direct marketing -- Pricing -- Modifying the
Available: Copies:
8. 
Cover image for Marketing management : a value-creation process
by 
Jolibert, Alain. Marketing management.
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing management : a value-creation process / Jolibert, Alain. Marketing management.
Available: Copies:
9. 
Cover image for Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the
Available: Copies:
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
Sales promotion -- South Africa.
Available: Copies:
11. 
Cover image for Integrated marketing communications in advertising and promotion
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
Sales promotion.
Available: Copies:
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