Title:
Music business handbook and career guide
Author:
Baskerville, David.
ISBN:
9781452242200
Personal Author:
Edition:
10th ed.
Publication Information:
Thousand Oaks, Calif. : SAGE Publications, ©2013.
Physical Description:
xxiii, 598 pages : illustrations ; 26 cm
Contents:
pt. 1. Setting the stage -- 1. Overture -- Music and society -- Art versus commerce -- Historical development -- Finding a paying audience -- Mass media -- 2. The digital millennium -- Internet synergy -- Labels -- Economics of digital distribution -- New economic order : iTunes -- Mobile -- 3. The music business system -- pt. 2. Songwriting, publishing, copyright, and licensing -- 4. Professional songwriting -- The market -- The craft -- Collaboration -- Copyright registration -- The business of writing -- From Tin Pan Alley to the Brill Building to the home studio -- Income sources -- Performance royalties -- Publishing options -- Staff writers -- Label-affiliated deals -- Evaluating publishers -- The Songwriters Guild of America -- Contract -- Demonstration recordings -- Local promotion -- Promotion by mail and email -- Direct contact with publishers -- Network -- 5. Music publishing -- Types of publishers -- Print licenses -- Subpublishing -- Administration^^^^
royalty department -- Copyright Department -- Legal and business affairs -- Print publishing -- Distribution -- Creative department -- Contracts with writers -- Split publishing, copublishing -- Copyright protection -- Promotion, advertising -- Income sources -- National Music Publishers' Association -- The Harry Fox Agency, Inc. -- Association of Independent Music Publishers -- 6. Music copyright -- Coverage -- Exclusive rights -- Fair use -- Copyright ownership -- Transfer or assignment -- Work made for hire -- Musical arrangements -- Arrangers' rights -- Public domain -- Sound recordings -- Performance right exclusion -- Imitation exclusion -- Compulsory mechanical license -- Royalty payments -- Duration of copyright -- Formalities -- Notice on printed music -- Notice on phonorecords -- Notice errors or omissions -- Deposit -- Registration -- Fees -- copyright royalty Board -- Infringement, remedy -- Record counterfeiting, penalties -- First sale doctrine^^^^
The Audio Home Recording Act of 1992 (AHRA) -- The Digital Performance Right in Sound Recording Act of 1995 (DPRA) -- The Digital Millennium Copyright Act of 1998 (DMCA) -- Revival from public domain -- Rights in names and trademarks -- 7. Music licensing -- Music rights -- Performing rights organizations -- Keeping track of the music -- Royalty distribution -- Foreign collections -- American Society of Composers, Authors and Publishers -- Broadcast Music Inc. -- SESAC -- SoundExchange -- Mechanical licenses -- Synchronization licenses -- TV movie rights -- new use rights -- Cable television licenses -- Video licenses -- Special use permits -- Broadcast commercials -- Video (electronic) games -- Jukebox licenses -- Dramatic music rights -- Creative commons -- pt. 3. Managing artist relationships -- 8. Agents, managers, and attorneys -- 9. Artist management -- Manager's commission -- The manager's role -- Advancing the career -- Personal management agreement -- 10. Unions and guilds^^^^
American Federation of Musicians -- SAG-AFTRA -- American Guild of Musical Artists -- American Guild of Variety Artists -- Actors' Equity Association -- International Alliance of Theatrical Stage Employees -- National Association of Broadcast Employees and Technicians : Communications Workers of America -- Dramatists Guild of America, Inc. -- Open shop agreements -- 11. Artists' recording contracts -- AFTRA agreements -- Scale -- Nonunion recording -- Royalty artist contracts --
pt. 4. The recorded music industry -- 12. Record production -- Record producers -- Matching producer to artist -- Production deals -- Royalties, fees -- The recording studio : operation and selection -- The five stages of record production -- Preproduction : budgeting and planning -- Basics and tracking -- Overdubbing -- Mixing -- Mastering -- Getting started as a producer -- 13. Record labels -- Major labels -- Independent labels -- Specialty labels -- Record company structure -- Recording Association of America -- National Academy of Recording Arts & Sciences -- 14. Record label promotion and distribution -- The marketing plan -- SWOT -- The elements of a marketing plan -- Digital marketing -- Record distribution -- Digital distribution -- National Association of Recording Merchandisers -- 15. Marketplace research -- Understanding the consumer -- Research topics -- The Charts -- Demographics -- Record categorization -- Stylistic preferences -- Data sources^^^^
Nielsen's Broadcast Data System -- Mediabase 24/7 -- Mediaguide -- Music Xray -- Next Big sound -- NPD Group -- Nielsen's RingScan -- Nielsen's SoundScan -- pt. 5. Live music -- 16. Concert production -- Concert promotion -- cost of doing business -- Booking the artist -- Making an offer -- The art of the deal -- Contracts -- Marketing -- Publicity and public relations -- Sponsorships -- 17. Concert venues -- Venue contracts -- Performance rights in concerts -- Ticketing -- Licensed merchandise -- Venue Trade Association -- 18. Arts administration -- Symphonic music -- League of American Orchestras -- Funding the Arts -- Ticket sales -- Subscriptions -- Foundations, corporate giving -- Government subsidy -- National Endowment for the Arts -- State Arts Councils -- Volunteer support -- Classical artist management -- Financial management -- Audience development -- pt. 6. Music in the marketplace -- 19. Music in radio -- Types of broadcast radio stations^^^^
Audience identification and market research -- Spectrum of formats -- How commercial radio stations work -- 20. Music in television and video -- Variety and talk shows -- Music specials/events/awards shows -- Theme songs -- Background music and foreground spotlights -- The singer/actors -- The evolving TV picture -- MTV and the rise of the music video -- Producing short-form videos -- Music video economics and distribution -- 21. Dramatic scoring for movies, TV, and games -- Sound tracks -- The craft -- Music scoring for TV -- Music scoring for video games -- Production music libraries -- Hiring practices -- AFM contracts -- Composers -- Music supervisors -- Copyists -- Orchestra musicians -- Music editors -- 22. Music in advertising -- Jobs -- Station branding logos -- The agency role -- Spot production -- 23. Music and theater -- Types of musical theater -- Broadway musicals -- Off-Broadway theater -- School productions -- Regional theater -- Summer theater -- National tours^^^^
Las Vegas and other entertainment centers -- Industrial shows -- Amusement parks and cruise ships -- Theater associations -- Production components -- subsidiary rights -- Grand and small rights -- 24. Music products -- Music retailers -- Sales leaders -- Promotion of musical products -- Mail order and online sales -- Product manufacturing -- Trade associations -- Opportunities for employment -- 25. Business music and production libraries -- Foreground and background music -- Service companies --
pt. 7. The entrepreneurial musician -- 26. The DIY toolkit Motivating employees -- pt. 8. Career planning and development -- 28. Career options -- Professional songwriter -- Lyricist -- Composer of show music -- Composer of educational materials -- Composer of children's music -- Composer of classical music -- Arranger-orchestrator -- Music editor -- Music copyist -- Music director-conductor -- record producer -- Singer -- Instrumentalist -- Studio teacher -- School music educator -- College music instructor -- Music therapist -- Radio broadcasting -- Film/TV broadcasting -- Music video/music special producer-director -- Video game scorer/audio programmer -- Advertising jingle writer -- Critic/journalist/editor -- Music librarian -- Science and technology -- Managerial/executive -- Sales -- Legal services -- Visual arts/graphics -- Entrepreneurs/starting your own business -- 29. Career development -- Defining goals -- Climbing the ladder -- Finding work -- pt. 9. The global view^^^^
30. Understanding your neighbor's music scene : how Canada sets an international example -- Domestic music quotas -- The record industry in Canada -- Live music opportunities in Canada -- Quebec -- Promoting music in Canada -- Music videos and television -- Music publications -- Radio -- digital media -- Royalty collection in Canada -- 31. The world outside the United States -- Performance rights -- Steps against file-sharing and piracy -- Worldwide piracy -- Breaking artist -- Conferences and contests -- 32. International copyright -- Copyright conventions -- Berne Convention -- Buenos Aires Convention -- Universal Copyright Convention -- Rome Convention -- Geneva Phonograms Convention -- WIPO Copyright Treaty and Performances and Phonograms Treaty -- Bilateral treaties -- World Intellectual Property Organization -- world Trade Organization -- International Confederation of Societies of Authors and Composers^^^^
Bureau Internations des Sociétés Gérant les Droits d'Enregistrement et de Reproduction Mécanique -- International Federation of the Phonographic Industry -- INternational Federation of Musicians and INternational Federation of Actors -- Appendix A. Membership and copyright forms.
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