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1. 
Cover image for Market segmentation : conceptual and methodological foundations
Market segmentation : conceptual and methodological foundations
by 
Wedel, Michel.
Format: 
Books
Publication Date 
2000
Excerpt: 
Market segmentation : conceptual and methodological foundations / Wedel, Michel.
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2. 
Cover image for Advanced methods of marketing research
Advanced methods of marketing research
by 
Bagozzi, Richard P.
Format: 
Books
Publication Date 
1994
Excerpt: 
10. A Review of Recent Developments in Latent Class Regression Models / Michel Wedel and Wayne S
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