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1. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2020
Excerpt: 
-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper
Available: Copies:
2. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper
Available: Copies:
3. 
Cover image for Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
by 
Silverman, George, 1942-
Format: 
Books
Publication Date 
2011
Excerpt: 
Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth /
Available: Copies:
4. 
Cover image for Integrated marketing communications in advertising and promotion
Integrated marketing communications in advertising and promotion
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
Integrated marketing communications in advertising and promotion / Shimp, Terence A.
Available: Copies:
5. 
Cover image for Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
by 
Cakim, Idil Miriam, 1974-
Format: 
Books
Publication Date 
2010
Excerpt: 
Word-of-mouth advertising.
Available: Copies:
6. 
Cover image for Connected marketing : the viral, buzz and word of mouth revolution
Connected marketing : the viral, buzz and word of mouth revolution
Connected marketing : the viral, buzz and word of mouth revolution
by 
Kirby, Justin.
Format: 
Books
Publication Date 
2006
Excerpt: 
Word-of-mouth advertising.
Available: Copies:
7. 
Cover image for The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
by 
Silverman, George, 1942-
Format: 
Books
Publication Date 
2001
Excerpt: 
The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of
Available: Copies:
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