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From brand vision to brand evaluation : the strategic process of growing and strengthening brands

From brand vision to brand evaluation : the strategic process of growing and strengthening brands

by

De Chernatony, L. (Leslie)

View this book online, via DawsonERA, both on- and off-campus

Format:

Books

Publication Date

2012

Excerpt:

Üretim yönetimi.

Available: Copies:

2.

Strategic brand management : building, measuring, and managing brand equity

Strategic brand management : building, measuring, and managing brand equity

by

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Markalı ürünler -- Yönetim.

Available: Copies:

3.

Cover image for Rome The complete second season = Roma : ikinci sezonun tüm bölümleri

Rome The complete second season = Roma : ikinci sezonun tüm bölümleri

Rome The complete second season = Roma : ikinci sezonun tüm bölümleri

by

Papazian, Robert A.

Format:

Books

Publication Date

2008

Excerpt:

Roma -- Siyaset ve yönetim -- M.Ö. 265-30 -- Drama.

Available: Copies:

4.

Cover image for Managing sport facilities and major events

Managing sport facilities and major events

Managing sport facilities and major events

by

Westerbeek, Hans.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0610/2006007555.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006007555-d.html

Format:

Books

Publication Date

2006

Excerpt:

Spor tesisleri -- Yönetim.

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