Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence

The complete marketer : 60 essential concepts for marketing excellence

Emotional labor in the 21st century : diverse perspectives on the psychology of emotion regulation at work

Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement

Marketing

Statistical methods in customer relationship management

The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers

The conversation company : boost your business through culture, people and social media

Managing customer relationships : a strategic framework

The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership

Introduction to marketing

Harvard business review on reinventing your marketing.