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1. 
Cover image for Digital media economics : a critical introduction
by 
Caraway, Brett R., author.
Format: 
Books
Publication Date 
2024
Excerpt: 
will explain to you the economic theory and history underpinning everything from advertising to
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2. 
Cover image for Hey whipple, squeeze this : the classic guide to creating great advertising
by 
Sullivan, Luke, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Hey whipple, squeeze this : the classic guide to creating great advertising / Sullivan, Luke
Available: Copies:
3. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising and integrated brand promotion / O'Guinn, Thomas C.
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