Integrated marketing communication / Mulder, D. (Dalmé)

communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

Professional and business communication : personal strategies for the post-digital future / Hartley

Strategic integrated marketing communications / Percy, Larry Verfasser. (DE-588)170799492

education -- Legal accountabilities in educational institutions -- Difficulties in communication and

-- Developing project proposals -- Part II: Planning, performing, and controlling a project -- Defining scope

relationship building -- Part 2. THE PARTNERSHIP PROCESS -- Chapter 6. Prospecting -- Chapter 7. Planning the

communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

and errors, communication, auditor's liability and the consideration of laws and regulations -- Audit

strategic brand management process and communication planning -- IMC planning -- Limitations to IMC -- The

Principles of strategic communication / Holtzhausen, Derina Rhoda, author.

Marketing communication : an integrated approach / Koekemoer, Ludi.