Digital innovations for mass communications : engaging the user / Lester, Paul Martin, author.

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

Digital marketing excellence : planning, optimizing and integrating online marketing / Chaffey

Professional and business communication : personal strategies for the post-digital future / Hartley

Digital communications.

) -- Advertising on social media -- Ethics and regulation of social media advertising (SMA) -- Digital advertising

Communication in marketing.

communications and influence -- Planning for digital, social media and mobile marketing -- Supporting the

marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural

Digital communications.

Business communication essentials : fundamental skills for the mobile-digital-social workplace /

-- Print and digital newspapers -- Magazines -- Recorded music -- Radio -- Film and video -- Television