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2. 
Cover image for Digital branding : how to successfully build and measure a brand online
Digital branding : how to successfully build and measure a brand online
by 
Rowles, Daniel author http://id.loc.gov/authorities/names/n2013051374
Format: 
Books
Publication Date 
2025
Excerpt: 
now in its fully updated fourth edition. This latest edition introduces the new version of Google
Available: Copies:
3. 
Cover image for Doing digital methods
Doing digital methods
by 
Rogers, Richard, 1965- author.
Format: 
Books
Publication Date 
2024
Excerpt: 
, Exploration of Google critique and algorithmic auditing, Examination of YouTube's content removal politics and
Available: Copies:
4. 
Cover image for Advertising in the digital age : theories & practices
Advertising in the digital age : theories & practices
by 
Yesiloglu, Sevil, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more
Available: Copies:
5. 
Cover image for Search engine optimization all-in-one for dummies
Search engine optimization all-in-one for dummies
by 
Clay, Bruce (Writer on search engine optimization), author.
https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3143512&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2022
Excerpt: 
responsive design that makes it irresistible to Google; Create a keyword strategy that keeps interested and
Available: Copies:
6. 
Cover image for Social media : a critical introduction
Social media : a critical introduction
by 
Fuchs, Christian, 1976- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-- The power and political economy of social media -- Google: good or evil search engine? -- Facebook and
Available: Copies:
7. 
Cover image for Digital marketing : strategic planning & integration
Digital marketing : strategic planning & integration
by 
Hanlon, Annmarie, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Google shares its aggregate data to inform marketers about shopping insights, trends and benchmarks
Available: Copies:
8. 
Cover image for Doing digital methods
Doing digital methods
by 
Rogers, Richard, 1965- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Google -- Cultural points of view : comparing Wikipedia langauge versions -- Platform studies : Twitter
Available: Copies:
9. 
Cover image for Hands-on machine learning with Scikit-Learn, Keras, and TensorFlow : concepts, tools, and techniques to build intelligent systems
Hands-on machine learning with Scikit-Learn, Keras, and TensorFlow : concepts, tools, and techniques to build intelligent systems
by 
Géron, Aurélien, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
expanded coverage including TensorFlow's Data API, Eager Execution, Estimators API, deploying on Google
Available: Copies:
10. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
redandyellow https://www.redandyellow.co.za/textbook/
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
voucher -- Search Engine Optimisation (SEO) -- Google vouchers -- Search advertising -- AdDynamo voucher
Available: Copies:
11. 
Cover image for Strategic corporate social responsibility : tools & theories for responsible management
Strategic corporate social responsibility : tools & theories for responsible management
by 
Haski-Leventhal, Debbie, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
shift -- Main topics -- Learning outcomes -- Case study: Google's journey towards CSR -- Introduction
Available: Copies:
12. 
Cover image for Understanding journalism
Understanding journalism
Understanding journalism
by 
Burns, Lynette Sheridan, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
The new era of Google, Twitter and Facebook has fundamentally shifted the journalist's relationship
Available: Copies:
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