Pricing management / Cant, M. C. (Michael Colin), 1957-

Transportation and the economy -- Transportation technology and systems -- Costing and pricing for

competitive advantage across industries. In addition to standard marketing topics (such as pricing), this text

--Part 4 Distributions--Part 5 Promotion and communication strategies--Part 6 Pricing Decision

-- Developing new products and managing the product life cycle -- Pricing: understanding and capturing customer

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

-- Sport marketing strategy -- Sport products and branding -- Sport pricing -- Sport distribution -- Sport

-commerce -- Chapter 4: Digital Platforms, Pricing and Payment Models -- Chapter 5: AI, Big Data and Business

diversification ; Index models -- Part III: Equilibrium in Capital Markets. The capital asset pricing model

chain management-- 16Pricing and credit decision-- 17Promotional planning-- 18Global opportunities for

governance -- Capital structure and the cost of capital -- Portfolio management and the capital asset pricing

-- Pricing strategies : signaling the value proposition -- Place strategies : delivering the value