-- Developing new products and managing the product life cycle -- Pricing: understanding and capturing customer

Product Life Cycle -- 10. Pricing: Understanding and Capturing Customer Value -- 11. Pricing Strategies

-- Chapter overview -- Introduction -- Box 10.1 The life cycle of a disaster: a field guide for journalists

. Customer experience management as a marketing strategy -- 10. Market strategies -- 11. Product life cycle

Product Development and Product Life-Cycle Strategies -- 10. Pricing: Understanding and Capturing Customer

industry/electric cars) -- Maturity stage of product life cycle -- Business modelling : linear

attractive market segments -- 6. Marketing strategies in the life cycle -- 7. Product and service innovation

-- Identifying a sustainable competitive advantage -- Competitive strategies -- Strategies in the product life

Product management / Jooste, C. J. (Christiaan Johannes), 1947-

, services and brands : building customer value -- New-product development and product life-cycle strategies

development and product life-cycle strategies -- Pricing products : pricing considerations and strategies