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Brand management : co-creating meaningful brands / Beverland, Michael, author.

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portfolios and key account management -- Managing product offerings -- Routes to market -- Price-setting in

Marketing strategy & management / Phillips, Diane M., author.

SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing. Barlow, DH

proposal -- Research resource management -- section 3. The research process. The literature review -- The

Brand management : co-creating meaningful brands / Beverland, Michael, author.

The standard for project management and a guide to the project management body of knowledge (PMBOK