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1. 
Cover image for Hey whipple, squeeze this : the classic guide to creating great advertising
by 
Sullivan, Luke, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Hey whipple, squeeze this : the classic guide to creating great advertising / Sullivan, Luke
Available: Copies:
2. 
Cover image for The basics of media writing : a strategic approach
by 
Kuehn, Scott A., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
conventions -- Reporting and interviewing -- Hard news and feature writing -- Electronic news writing: radio
Available: Copies:
3. 
Cover image for Media now : understanding media, culture, and technology
by 
Straubhaar, Joseph D., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Print and digital newspapers -- Magazines -- Recorded music -- Radio -- Film and video -- Television
Available: Copies:
4. 
Cover image for Advertising creative : strategy, copy, design
by 
Altstiel, Tom, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Advertising creative : strategy, copy, design / Altstiel, Tom, author.
Available: Copies:
5. 
Cover image for Media/impact : an introduction to mass media
by 
Biagi, Shirley, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Newspapers: Mobilizing delivery -- Magazines: Chasing the audience -- Recordings: streaming sounds -- Radio
Available: Copies:
6. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising and integrated brand promotion / O'Guinn, Thomas C.
Available: Copies:
7. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Advertising media planning : a brand management approach / Kelley, Larry D., 1955-
Available: Copies:
8. 
Cover image for The fundamentals of creative advertising
by 
Burtenshaw, Ken.
Format: 
Books
Publication Date 
2011
Excerpt: 
The fundamentals of creative advertising / Burtenshaw, Ken.
Available: Copies:
9. 
Cover image for Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
announcements -- Writing advertising copy for electronic media-television, radio, online -- Copywriting for TV
Available: Copies:
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