learning. Now, even programmers who know close to nothing about this technology can use simple, efficient

advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service

Personal selling / Van Heerden, Neels, 1957- editor.

advertising -- Public relations and selling -- Public relations and research -- The practice of public

responsibility by retailers; the use of technology and analytical methods for decision-making; globalization of

-Mail Technologies -- E-Business Revenue Models -- Selling to Consumers Online -- Selling to Businesses Online

Introduction to electronic commerce -- Technology infrastructure : the Internet and the World Wide