Hey whipple, squeeze this : the classic guide to creating great advertising / Sullivan, Luke

and television -- Copy editing -- Media law and ethics -- Writing for social media -- Web copywriting

-- Print and digital newspapers -- Magazines -- Recorded music -- Radio -- Film and video -- Television

Advertising creative : strategy, copy, design / Altstiel, Tom, author.

: Widening the web -- Part 2. Selling the message: Advertising: catching consumers -- Public relations

advertising -- Public relations and selling -- Public relations and research -- The practice of public

announcements -- Writing advertising copy for electronic media-television, radio, online -- Copywriting for TV