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1.

Cover image for Marketing

by

Pride, William M., 1942- author.

Format:

Books

Publication Date

2020

Excerpt:

Marketing / Pride, William M., 1942- author.

Available: Copies:

2.

Cover image for Marketing

by

Lamb, Charles W., author

Format:

Books

Publication Date

2024

Excerpt:

Marketing / Lamb, Charles W., author

Available: Copies:

3.

Cover image for Marketing

by

Lamb, Charles W., author

Format:

Books

Publication Date

2019

Excerpt:

Marketing / Lamb, Charles W., author

Available: Copies:

4.

Cover image for Digital marketing

Digital marketing

Digital marketing

by

Chaffey, Dave, 1963- author.

Format:

Books

Publication Date

2019

Excerpt:

Digital marketing : strategey, implementation and practice

Available: Copies:

5.

Cover image for Marketing research.

Marketing research.

Marketing research.

by

Wiid, JA.

Format:

Books

Publication Date

2025

Excerpt:

Marketing research -- Case studies.

Available: Copies:

6.

Cover image for Email Marketing

Email Marketing

Email Marketing

by

Bester, Petri.

Format:

Books

Publication Date

2024

Excerpt:

Email Marketing / Bester, Petri.

Available: Copies:

7.

Cover image for Marketing research.

Marketing research.

Marketing research.

by

Wiid, JA.

Format:

Books

Publication Date

2021

Excerpt:

Marketing research -- Case studies.

Available: Copies:

8.

Cover image for Strategic marketing

Strategic marketing

Strategic marketing

by

Wiid, JA

Format:

Books

Publication Date

2020

Excerpt:

Strategic marketing / Wiid, JA

Available: Copies:

9.

Cover image for Marketing research

Marketing research

Marketing research

by

Wiid, Jan.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1172030&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

Marketing research / Wiid, Jan.

Available: Copies:

10.

Cover image for Marketing management.

Marketing management.

by

Kotler, Philip.

Format:

Books

Publication Date

2012

Excerpt:

Marketing management. Kotler, Philip.

Available: Copies:

11.

Cover image for Digital marketing

Digital marketing

Digital marketing

by

Sachdev, Raj, author.

Format:

Books

Publication Date

2024

Excerpt:

Digital marketing / Sachdev, Raj, author.

Available: Copies:

12.

Cover image for Marketing communications

Marketing communications

Marketing communications

by

Egan, John, 1952- author.

Format:

Books

Publication Date

2023

Excerpt:

Marketing communications / Egan, John, 1952- author.

Available: Copies:

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Kotler, Philip, author.

(8)

Cant, M. C. (Michael Colin), 1957- editor.

(6)

Tuten, Tracy L., 1967- author.

(5)

Boshoff, Christo, editor.

(4)

Chaffey, Dave, 1963- author.

(4)

Kotler, Philip.

(4)

McDaniel, Carl, Jr., 1941- author.

(4)

Beverland, Michael, author.

(3)

Cant, M. C. (Michael Colin), 1957-

(3)

Hanlon, Annmarie, author.

(3)

Koekemoer, Ludi.

(3)

Makhitha, K. M.

(3)

Quirk eMarketing (Firm)

(3)

Roberts-Lombard, Mornay, editor.

(3)

Rudansky-Kloppers, Sharon.

(3)

Solomon, Michael R., author.

(3)

Stokes, Rob (eMarketing specialist)

(3)

Tassiopoulos, Dimitri.

(3)

Van Heerden, Neels, 1957- editor.

(3)

Van Rensburg, Mari Jansen.

(3)

Advertising Media Association of South Africa.

(2)

Alsemgeest, Liezel.

(2)

Armstrong, Gary (Gary M.)

(2)

Armstrong, Gary (Gary M.), author.

(2)

Armstrong, Gary.

(2)

Baloglu, Seyhmus, author.

(2)

Barker, Melissa S., author.

(2)

(2)

Berndt, A. (Adele), 1966- editor.

(2)

Boshoff, Christo, author

(2)

(2)

Bowen, John (John T.), 1948- author.

(2)

(2)

Cunningham, Nicole author.

(2)

(2)

Elliott, Roger (Associate professor), author.

(2)

Ellis-Chadwick, Fiona, author.

(2)

Erdis, Cindy, editor.

(2)

Ferrell, O. C., author.

(2)

George, Richard, 1968- author.

(2)

(2)

Hair, Joseph F., author

(2)

Human, Debbie, author.

(2)

Kanuk, Leslie Lazar.

(2)

Kartajaya, Hermawan, 1947- author.

(2)

Klopper, H. B., 1974- author.

(2)

Lamb, Charles W., author

(2)

Maduku, Daniel, author.

(2)

Meintjes, Corné, author.

(2)

Mulder, D. (Dalmé)

(2)

Nel, Jacques, author.

(2)

Ngambi, Hellicy Chakosamoto, editor.

(2)

Pride, William M., 1942- author.

(2)

Rudansky-Kloppers, S.

(2)

Rudansky-Kloppers, Sharon, author.

(2)

Schiffman, Leon G.

(2)

Setiawan, Iwan, author.

(2)

Smith, P. R. (Paul Russell), 1957- author.

(2)

Strydom, J. W. (Johan Wilhelm), 1952- editor.

(2)

Tait, Madéle, editor.

(2)

Terblanch©♭, N. S., author

(2)

Van Heerden, Neels, 1957-

(2)

(2)

Venter, Peet, 1964-

(2)

(2)

Wisenblit, Joseph.

(2)

Aaker, David A., author.

(1)

Abson, Emma, author.

(1)

Adam, Muhammad (College teacher)

(1)

Adamson, Allen P.

(1)

Agnihotri, Raj S., author.

(1)

Andrews, J. Craig, author.

(1)

Andrews, J. Craig.

(1)

Angelopulo, G. C. (George Charles), 1956-

(1)

Angelopulo, G. C. (George Charles), 1956- editor.

(1)

Argenti, Paul A.

(1)

Arnould, Eric J., éditeur intellectuel.

(1)

(1)

Babin, Barry J., author.

(1)

Badenhorst, J. A. (Johanna Adolphina), 1954- contributor.

(1)

Bailey, Matt, 1969- author.

(1)

Balasubramanian, Sridhar, author.

(1)

Bantjes, Jason.

(1)

Barker, Donald, 1953- author.

(1)

Barker, Rachel, 1958-

(1)

Barker, Rachel, 1958- editor.

(1)

(1)

Barnett, Gavin.

(1)

Barringer, Bruce R., author.

(1)

(1)

(1)

Berndt, A. (Adele), 1966- contributor.

(1)

(1)

(1)

(1)

Bitner, Mary Jo.

(1)

Bladen, Charles, author.

(1)

(1)

Bly, Robert W., author.

(1)

Blythe, Jim, author.

(1)

(1)

(1)

(1)

(1)

(1)

Boshoff, Salomien

(1)

Botha, Elrie, 1970-

(1)

Botha, J. A. R. (Johan Abraham Reinart), 1953-

(1)

Botha, Stephné.

(1)

(1)

Bothma, Cornelius (DE-601)602081548

(1)

(1)

Brennan, Ross, 1957-2021, author.

(1)

Brevis, Tersia, 1967-

(1)

Brewer, S. (Samuel W.)

(1)

Browaeys, Marie-Joëlle.

(1)

(1)

Budree, Adheesh author.

(1)

Budree, Adheesh, author.

(1)

Burbary, Ken, author.

(1)

Burch, Lauren M., author.

(1)

Burgess, Steven (DE-601)062018868 (DE-588)171776135

(1)

Burke, James F.

(1)

Buttle, Francis.

(1)

Cankurtaran, Pinar, author.

(1)

Canning, Louise, author.

(1)

(1)

Cassim, Shahida.

(1)

Castleberry, Stephen Bryon author

(1)

Chaffey, Dave 1963- VerfasserIn.

(1)

Charlesworth, Alan, 1956-

(1)

Chartered Institute of Public Relations.

(1)

(1)

(1)

Chopra, Sunil, 1960- author.

(1)

Clay, Bruce (Writer on search engine optimization), author.

(1)

Colehour, Julie, author

(1)

Cooper, Chris, 1952-

(1)

Cooperrider, David L., writer of foreword.

(1)

Costello, Joyce, author.

(1)

Crockett, David, éditeur intellectuel.

(1)

Cunningham, Peter

(1)

Dahl, Stephan, author.

(1)

De Meyer-Heydenrych, Christine, author.

(1)

De Stadler, Elizabeth.

(1)

Deitz, George D. VerfasserIn.

(1)

Dhliwayo, Shepherd, editor.

(1)

(1)

Dibb, Sally, 1963- author.

(1)

Diggines, Colin.

(1)

Dobias, Lisa, author.

(1)

Dowling, Ross Kingston.

(1)

Drotsky, Antonie, editor.

(1)

Drotsky, Antonie.

(1)

(1)

Du Toit, Michael, editor.

(1)

(1)

Duncan, Tom (Thomas R.)

(1)

(1)

Egan, John, 1952- author.

(1)

(1)

Ellis-Chadwick, Fiona VerfasserIn.

(1)

(1)

Erasmus, Barney, editor.

(1)

Erasmus, Barney.

(1)

(1)

Farris, Paul W.

(1)

Fernandes, N. (Naquita)

(1)

Feroz, A. Karim, author.

(1)

(1)

French, Jeff, author.

(1)

Fullerton, Jami A., 1963- author.

(1)

Futrell, Charles, author.

(1)

GEORGE, RICHARD.

(1)

Gates, Roger, 1942- author.

(1)

(1)

Gbadamosi, Ayantunji, editor.

(1)

(1)

Geurin, Andrea N., author.

(1)

(1)

Gopaul, Melanie.

(1)

Gordon, Ross (Lecturer in marketing), author.

(1)

Goworek, Helen, author.

(1)

Gowpall Yathika (ed)

(1)

Gowpall, Yathika

(1)

Gowpall, Yathika 1949-

(1)

Gowpall, Yathika, editor.

(1)

Gregory, Anne, 1953- author.

(1)

Gremler, Dwayne D.

(1)

Gössling, Stefan, author.

(1)

Hackley, Christopher E., author.

(1)

Hackley, Rungpaka Amy, author.

(1)

(1)

Hair, Joseph F., Jr., 1944- author.

(1)

Hall, Colin Michael, 1961- author.

(1)

Hanlon, Annmarie, editor.

(1)

Hanlon, Annmarie.

(1)

Harrison, Christian (Leadership Researcher), author.

(1)

Haski-Leventhal, Debbie, author.

(1)

Hemann, Chuck, author.

(1)

Format

(234)

(4)

Electronic Resources

(1)

Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Material Type

Audio-visual equipment

Developer Books

Prescribed books

Recommended Books

Reference Books

Language

(238)

(1)

Library

RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Blackboard Learn (IIE CAT only)

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Education (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

On-Shelf Faculty ICT (IIE CAT only)

On-Shelf Faculty Law (IIE CAT only)

On-Shelf Faculty Social Sciences (IIE CAT only)

On-Shelf Lecturer

On-Shelf Student

Reference Material

Standard shelving location

Store Room/Cupboard

Withdrawn from the collection

Publication Date

Subject

(38)

Internet marketing.

(37)

Marketing -- Management.

(16)

(15)

Branding (Marketing)

(13)

Communication in marketing.

(13)

(12)

Marketing -- South Africa -- Management.

(12)

Marketing -- South Africa.

(11)

Strategic planning.

(10)

(9)

Internet advertising.

(8)

Marketing research.

(8)

Brand name products.

(7)

Consumer behavior.

(7)

Entrepreneurship.

(6)

Industrial management.

(6)

Special events -- Management.

(6)

Electronic commerce.

(5)

Marketing -- Decision making.

(5)

Online social networks.

(5)

Public relations.

(5)

Sales promotion.

(5)

Tourism -- Marketing.

(5)

(5)

Advertising media planning.

(4)

Customer services -- Management.

(4)

(4)

Entrepreneurship -- South Africa.

(4)

(4)

Motivation research (Marketing)

(4)

Relationship marketing.

(4)

Small business -- Management.

(4)

Small business -- South Africa -- Management.

(4)

Advertising -- South Africa.

(3)

Communication in management.

(3)

Consumer behavior -- South Africa.

(3)

Customer relations -- Management.

(3)

Hospitality industry -- Marketing.

(3)

Industrial marketing -- Case studies.

(3)

Industrial marketing.

(3)

(3)

Special events -- Planning.

(3)

Target marketing.

(3)

(3)

Advertising -- Tourism.

(2)

Advertising copy.

(2)

Advertising media planning -- South Africa.

(2)

Brand name products -- Management.

(2)

Business -- Handbooks, manuals, etc.

(2)

Business enterprises -- Finance.

(2)

Customer relations.

(2)

Customer services -- South Africa -- Marketing.

(2)

Customer services.

(2)

Export marketing.

(2)

Food service management.

(2)

Industrial management -- South Africa.

(2)

Information technology.

(2)

(2)

Marketing -- Africa -- 21st century.

(2)

Marketing -- Management -- Textbooks.

(2)

Marketing -- South Africa -- Case studies.

(2)

Marketing -- Textbooks.

(2)

Marketing research -- Case studies.

(2)

Mass media and business -- South Africa.

(2)

Mass media and business.

(2)

Professions -- South Africa -- Marketing.

(2)

Public relations -- Management.

(2)

(2)

Service industries -- South Africa -- Marketing.

(2)

Social marketing.

(2)

Special events -- South Africa -- Management.

(2)

Sports -- Marketing.

(2)

Sports administration -- South Africa.

(2)

Sports administration.

(2)

(2)

Tourism -- Management.

(2)

Tourism -- South Africa -- Marketing.

(2)

(2)

(2)

Viral marketing.

(2)

Öffentlichkeitsarbeit.

(2)

Adventure travel.

(1)

Advertising -- Brand name products.

(1)

Advertising -- Cross-cultural studies.

(1)

Advertising -- Social aspects.

(1)

Advertising -- Textbooks.

(1)

Africa, Southern.

(1)

Arte comercial -- Estados Unidos -- Mercadotecnia.

(1)

Artes gráficas -- Estados Unidos -- Mercadotecnia.

(1)

Authorship -- Marketing.

(1)

(1)

BUSINESS & ECONOMICS -- Advertising & Promotion.

(1)

BUSINESS & ECONOMICS -- Industrial Management.

(1)

BUSINESS & ECONOMICS -- Management Science.

(1)

BUSINESS & ECONOMICS -- Management.

(1)

BUSINESS & ECONOMICS -- Marketing -- General.

(1)

BUSINESS & ECONOMICS -- Organizational Behavior.

(1)

BUSINESS & ECONOMICS -- Public Relations.

(1)

Behavior modification.

(1)

Benchmarking (Management)

(1)

Betriebliche Kennzahl.

(1)

Brand name products -- Case studies.

(1)

Brand name products -- South Africa -- Management.

(1)

Branding (Marketing) -- Case studies.

(1)

Branding (Marketing) -- South Africa.

(1)

Business -- Marketing -- Handbooks, manuals, etc.

(1)

Business -- Marketing.

(1)

Business -- Research -- Methodology.

(1)

Business -- Study and teaching (Higher)

(1)

Business and Economics.

(1)

Business communication.

(1)

Business education -- Study and teaching (Secondary)

(1)

Business education -- Study and teaching (Secondary) -- South Africa.

(1)

Business enterprises -- South Africa.

(1)

Business enterprises.

(1)

Business networks -- South Africa.

(1)

Business networks.

(1)

Business writing.

(1)

(1)

Commercial art -- United States -- Marketing.

(1)

Commercial treaties.

(1)

Communication in marketing -- Textbooks.

(1)

Communication in organizations.

(1)

Consumer behavior -- Africa, Southern.

(1)

Consumer behavior -- Case studies.

(1)

Consumer behavior -- Cross-cultural studies.

(1)

Consumer behavior -- Research.

(1)

Consumer behaviour.

(1)

Consumer complaints -- South Africa.

(1)

Consumer protection -- Law and legislation -- South Africa.

(1)

Consumer research.

(1)

Consumption (Economics)

(1)

Corporate Communication.

(1)

Culture -- Economic aspects.

(1)

Customer services -- Marketing.

(1)

Delivery of goods -- Management.

(1)

Digital communications.

(1)

Digital media -- Problems, exercises, etc.

(1)

Digital media -- South Africa.

(1)

Digital media -- Textbooks.

(1)

Digital storytelling.

(1)

Direct marketing -- Textbooks.

(1)

Direct marketing.

(1)

Diversity in the workplace -- Management.

(1)

(1)

Electronic books.

(1)

Electronic commerce -- Africa, Southern.

(1)

Electronic commerce -- Management.

(1)

Electronic data processing.

(1)

Electronic mail marketing.

(1)

Entertainment events -- Management.

(1)

Entertainment events -- Planning.

(1)

Entrepreneurship -- United States.

(1)

Environmental protection.

(1)

Export marketing -- Case studies.

(1)

Export marketing -- South Africa.

(1)

Food -- Marketing.

(1)

Food -- Research.

(1)

Food industry and trade -- Technological innovations.

(1)

Food service -- Environmental aspects.

(1)

Food service management -- Case studies.

(1)

(1)

Graphic arts -- United States -- Marketing.

(1)

(1)

Hospitality -- Environmental aspects.

(1)

Hospitality industry -- South Africa -- Marketing.

(1)

Hotel management.

(1)

Industrial management -- Africa, Southern -- Textbooks.

(1)

Industrial management -- Textbooks.

(1)

Industrial procurement.

(1)

Internet in public relations.

(1)

Internet marketing

(1)

Internet marketing -- Africa, Southern.

(1)

Internet marketing -- Handbooks, manuals, etc.

(1)

Internet marketing -- Management.

(1)

Internet marketing -- South Africa.

(1)

Journalism -- South Africa.

(1)

KMPL: Public relations

(1)

(1)

(1)

Kommunikationsstrategie.

(1)

Konsumentenverhalten.

(1)

Leermiddelen (vorm)

(1)

(1)

(1)

Management -- Cross-cultural studies.

(1)

Management -- Moral and ethical aspects.

(1)

Management information systems.

(1)

Manufacturing resource planning.

(1)

Marketing -- Africa, Southern.

(1)

Marketing -- Data processing.

(1)

Marketing -- Decision making -- Handbooks, manuals, etc.

(1)

Marketing -- Guidebooks.

(1)

Marketing -- Mathematical models.

(1)

Marketing -- Planning.

(1)

Marketing -- Technological innovations.

(1)

Marketing / South Africa.

(1)

Marketing Mathematical models

(1)

Marketing channels -- Management.

(1)

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