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1. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
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2. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
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3. 
Cover image for The rebel sell : why the culture can't be jammed
The rebel sell : why the culture can't be jammed
by 
Heath, Joseph, 1967-
Format: 
Books
Publication Date 
2005
Excerpt: 
Consumption (Economics) -- Social aspects.
Available: Copies:
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