Search Results for Advertising -- Management.

3 Results Found

000IIE

Etzel, Michael J.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing

Available: Copies:

Cutlip, Scott M.

Format:

Books

Publication Date

2006

Excerpt:

Department -- Retaining Outside Counsel -- Public Relations Starts with Top Management -- Staff Role -- Role

Available: Copies:

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal

Available: Copies:

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