Search Results for Advertising -- Research

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6 Results Found

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The media handbook : a complete guide to advertising media selection, planning, research, and buying.

Katz, Helen.

Format:

Books

Publication Date

2010

Excerpt:

The media handbook : a complete guide to advertising media selection, planning, research, and

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Advertising and promotions : an integrated brand approach

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

Advertising and promotions : an integrated brand approach / Semenik, Richard J.

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

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Ethics in psychology and the mental health professions : standards and cases

Koocher, Gerald P.

Table of contents only http://www.loc.gov/catdir/enhancements/fy0737/2007027873-t.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0737/2007027873-d.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0737/2007027873-b.html

Format:

Books

Publication Date

2008

Excerpt:

Psychology -- Research -- Moral and ethical aspects.

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Marketing

Etzel, Michael J.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing

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Effective public relations

Cutlip, Scott M.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html

Format:

Books

Publication Date

2006

Excerpt:

-- What Roles Research Tells Us -- Technicians Versus Managers -- Environmental Influences -- Scanning and

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