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1. 
Cover image for The media handbook : a complete guide to advertising media selection, planning, research, and buying.
The media handbook : a complete guide to advertising media selection, planning, research, and buying.
by 
Katz, Helen.
Format: 
Books
Publication Date 
2010
Excerpt: 
The media handbook : a complete guide to advertising media selection, planning, research, and
Available: Copies:
2. 
Cover image for Advertising and promotions : an integrated brand approach
Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising media planning.
Available: Copies:
3. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
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