Digital advertising / Gowpall, Yathika.

Advertising and promotion Belch

Library of advertising / Johnson, Axel Petrus, 1875-

Controversies in contemporary advertising Sheehan, Kim

Integrated advertising, promotion, and marketing communications / Clow, Kenneth E.

Advertising and promotions : an integrated brand approach / Semenik, Richard J.

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

The media handbook : a complete guide to advertising media selection, planning, research, and

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Brands and branding 23 Affinity Advertising & Publishing

Advertising.

guidance on a wide variety of topics, including fee setting, advertising for clients, research ethics