Consumer behavior : building marketing strategy
Title:
Consumer behavior : building marketing strategy
Author:
Hawkins, Del I.
ISBN:
9780072536867
9780071214698
9780072536928
Personal Author:
Edition:
9th ed.
Publication Information:
Boston : McGraw-Hill Irwin, ©2004.
Physical Description:
xxvi, 790 pages : color illustrations ; 27 cm + 1 CD-ROM.
Series:
McGraw-Hill/Irwin series in marketing
McGraw-Hill/Irwin series in marketing.
Electronic Access:
Inhaltsverzeichnis Consumer behavior