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1. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
and Testing -- Rough Art, Copy, and Commercial Testing -- Pretesting of Finished Ads -- Market Testing
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2. 
Cover image for The NewMediaReader
by 
Wardrip-Fruin, Noah.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
Individualist Society, 1969 (from The Gutenberg Galaxy) -- Four Selections by Experiments in Art and Technology
Available: Copies:
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