Principles of internet marketing

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Title:

Principles of internet marketing

Author:

Hanson, Ward A.

ISBN:

9780538875738

9780324043877

Personal Author:

Hanson, Ward A.

Publication Information:

Physical Description:

xix, 467 pages : illustrations ; 24 cm

Contents:

Digital technology ; Online mass customization ; Standards marketing ; Auctions ; E-commerce ; Internet marketing plans.

Subject Term:

Internet marketing.

Electronic Access:

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008849367&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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This pioneering textbook lays the foundation for using the most exciting marketing medium in decades. It shows what makes the Internet new and different, what techniques work and which don't, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet Marketing fits into the rest of an organization's marketing strategy.

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