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1. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Methods -- Essentials of Effective Testing -- Measuring the Effectiveness of Other Program Elements
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2. 
Cover image for Designs and methods for youth-led research
Designs and methods for youth-led research
by 
Delgado, Melvin.
Publisher description http://www.loc.gov/catdir/enhancements/fy0658/2005009852-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0510/2005009852.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Designs and methods for youth-led research / Delgado, Melvin.
Available: Copies:
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