Understanding consumer behavior
Title:
Understanding consumer behavior
Author:
Peter, J. Paul.
ISBN:
9780256122787
Personal Author:
Publication Information:
Burr Ridge, Ill. : Irwin, 1994.
Physical Description:
xv, 485 pages : color illustrations ; 26 cm.
Series:
The Irwin series in marketing
Irwin series in marketing.
Subject Term:
Added Author:
Electronic Access:
Table of contents http://www.gbv.de/dms/hbz/toc/ht006687814.pdf