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1.

Cover image for Marketing

by

Berkowitz, Eric N.

Format:

Books

Publication Date

2000

Excerpt:

The Irwin/McGraw-Hill series in marketing

Available: Copies:

2.

Cover image for Marketing management

Marketing management

by

Kotler, Philip.

Format:

Books

Publication Date

2009

Excerpt:

Marketing management / Kotler, Philip.

Available: Copies:

3.

Cover image for International marketing

International marketing

by

Cateora, Philip R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html

Format:

Books

Publication Date

1999

Excerpt:

International marketing / Cateora, Philip R.

Available: Copies:

4.

Cover image for Marketing management

Marketing management

by

Kotler, Philip.

Format:

Books

Publication Date

2000

Excerpt:

The Prentice Hall international series in marketing

Available: Copies:

5.

Cover image for International marketing

International marketing

International marketing

by

Terpstra, Vern.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008876465&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008876465&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000

Excerpt:

International marketing / Terpstra, Vern.

Available: Copies:

6.

Cover image for Strategic marketing

Strategic marketing

by

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html

Format:

Books

Publication Date

2006

Excerpt:

Marketing -- Management -- Case studies.

Available: Copies:

7.

Cover image for International marketing

International marketing

by

Cateora, Philip R.

Format:

Electronic Resources

Publication Date

2005

Excerpt:

International marketing / Cateora, Philip R.

Available: Copies:

8.

Cover image for International marketing

International marketing

by

Cateora, Philip R.

Format:

Books

Publication Date

2002

Excerpt:

International marketing / Cateora, Philip R.

Available: Copies:

9.

Cover image for Strategic marketing

Strategic marketing

by

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/99010060.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99010060.html

Format:

Books

Publication Date

2000

Excerpt:

The Irwin/McGraw-Hill series in marketing

Available: Copies:

10.

Cover image for Strategic marketing

Strategic marketing

Strategic marketing

by

Cravens, David W.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007582863&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1997

Excerpt:

Marketing -- Management -- Case studies.

Available: Copies:

11.

Cover image for International marketing

International marketing

International marketing

by

Cateora, Philip R.

Table of contents http://www.gbv.de/dms/bowker/toc/9780256105131.pdf

Format:

Books

Publication Date

1993

Excerpt:

International marketing / Cateora, Philip R.

Available: Copies:

12.

Cover image for Email Marketing

Email Marketing

Email Marketing

by

Bester, Petri.

Format:

Books

Publication Date

2024

Excerpt:

Email Marketing / Bester, Petri.

Available: Copies:

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Author

Kotler, Philip.

(12)

Cant, M. C. (Michael Colin), 1957-

(7)

McCarthy, E. Jerome (Edmund Jerome)

(7)

Strydom, J. W. (Johan Wilhelm), 1952-

(7)

Armstrong, Gary (Gary M.)

(6)

Machado, Ricardo.

(6)

Cateora, Philip R.

(5)

Institute of Marketing Management.

(5)

Aaker, David A.

(4)

Abratt, Russell.

(4)

Bromfield, Derek.

(4)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Graham, John L.

(4)

Kotler, Philip, author.

(4)

Perreault, William D.

(4)

Perreault, William D., Jr.

(4)

Pitt, Leyland F.

(4)

Tassiopoulos, Dimitri.

(4)

(3)

Cravens, David W.

(3)

Diggines, Colin.

(3)

Futrell, Charles.

(3)

Hennessey, Hubert D.

(3)

Institute of Marketing.

(3)

Jeannet, Jean-Pierre.

(3)

Jooste, C. J. (Christiaan Johannes), 1947-

(3)

Klopper, H. B., 1974-

(3)

Quirk eMarketing (Firm)

(3)

Shimp, Terence A.

(3)

Stokes, Rob (eMarketing specialist)

(3)

Van Rensburg, Mari Jansen.

(3)

(3)

Angelopulo, G. C. (George Charles), 1956-

(2)

Armstrong, Gary (Gary M.), author.

(2)

Baloglu, Seyhmus, author.

(2)

Barker, Rachel, 1958-

(2)

Bly, Robert W., author.

(2)

Blythe, Jim, author.

(2)

Bowen, John (John T.), 1948- author.

(2)

Boyd, Harper W.

(2)

Brink, Annekie.

(2)

CAM Foundation.

(2)

(2)

Chaffey, Dave, 1963- author.

(2)

Chartered Institute of Public Relations.

(2)

Chopra, Sunil, 1960-

(2)

(2)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(2)

Erasmus, Barney.

(2)

George, Richard, 1968- author.

(2)

(2)

Hawkins, Del I.

(2)

Jain, Subhash C., 1942-

(2)

Johnston, Mark W.

(2)

(2)

Kanuk, Leslie Lazar.

(2)

Kumar, V., 1957-

(2)

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

(2)

Makhitha, K. M.

(2)

Marshall, Greg W.

(2)

McDonald, Malcolm.

(2)

Meindl, Peter, 1970-

(2)

Moore, Carlos W.

(2)

Morrison, Alastair M.

(2)

(2)

Ngambi, Hellicy Chakosamoto, editor.

(2)

Peter, J. Paul.

(2)

Petty, J. William, 1942-

(2)

Schiffman, Leon G.

(2)

Smith, P. R. (Paul Russell), 1957- author.

(2)

Van Heerden, Neels, 1957- editor.

(2)

Venter, Peet, 1964-

(2)

Walker, Orville C.

(2)

Weitz, Barton A.

(2)

Zikmund, William G.

(2)

Abson, Emma, author.

(1)

Adam, Muhammad (College teacher)

(1)

(1)

Affinity Advertising and Publishing.

(1)

Alsemgeest, Liezel.

(1)

Andrews, J. Craig, author.

(1)

Arnould, Eric J.

(1)

(1)

Badenhorst, J. A. (Johanna Adolphina), 1954- contributor.

(1)

Baker, Michael John.

(1)

Balasubramanian, Sridhar, author.

(1)

Barker, Donald, 1953- author.

(1)

Barker, Melissa S., author.

(1)

Baron, Roger B.

(1)

Bearden, William O., 1945-

(1)

Beech, John G., 1947-

(1)

(1)

(1)

Berger, Paul D., 1943-

(1)

Berkowitz, Eric N.

(1)

(1)

(1)

Blackwell, Roger D.

(1)

Bladen, Charles, author.

(1)

Blair, Edward, 1923-

(1)

(1)

Botha, J. A. R. (Johan Abraham Reinart), 1953-

(1)

Botha, Stephné.

(1)

(1)

Bothma, Cornelius (DE-601)602081548

(1)

Brevis, Tersia, 1967-

(1)

Brink, A. (Annekie)

(1)

Brittain, Paul.

(1)

(1)

Bucher, Charles Augustus, 1912-1988.

(1)

Burgess, Steven (DE-601)062018868 (DE-588)171776135

(1)

Burton, Philip Ward, 1910-

(1)

Bush, Robert P.

(1)

Cannon, Joseph P.

(1)

Carter, S. (Steve)

(1)

Cassim, Shahida.

(1)

Castleberry, Stephen Bryon.

(1)

Cateora, Philip R

(1)

Center, Allen H.

(1)

Chadwick, Simon, 1964-

(1)

Chaffey, Dave, 1963-

(1)

Charlesworth, Alan, 1956-

(1)

Chen, Charlie C. (Associate professor)

(1)

Cheverton, Peter.

(1)

(1)

Churchill, Gilbert A.

(1)

Clarke, Jackie, 1966-

(1)

Clay, Bruce (Writer on search engine optimization), author.

(1)

Coney, Kenneth A.

(1)

Connell, Joanne, author.

(1)

Connett, Brian I.

(1)

Cook, Gordon, 1948-

(1)

Cooper, Scott W.

(1)

Cox, Roger, 1936-

(1)

Crandall, Richard E., 1930-

(1)

Crandall, William, 1956-

(1)

(1)

Cronin, Mary J.

(1)

Cutlip, Scott M.

(1)

D'Amico, Michael.

(1)

Da Silva Esclana, Natasha.

(1)

Dalla Pria, Madel.

(1)

(1)

Davis, Robert T., 1921-1995.

(1)

Deitel, Harvey M., 1945-

(1)

Deitel, Paul J.

(1)

(1)

Dillion, William R

(1)

Donnelly, James H.

(1)

(1)

Du Plessis, P. J.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943- Applied strategic marketing.

(1)

(1)

(1)

(1)

Duncan, Tom (Thomas R.)

(1)

(1)

(1)

(1)

Engel, James F.

(1)

Erasmus, Barney, editor.

(1)

(1)

Fennis, Bob Michaël, 1968-

(1)

Fennis, Bob Michaël, 1968- author.

(1)

Fielding, M. L. (Michael L.)

(1)

Fullerton, Jami A., 1963- author.

(1)

Fullerton, Sam.

(1)

GEORGE, RICHARD.

(1)

Galper, Morton.

(1)

Gates, Roger, 1942- author.

(1)

(1)

(1)

Geldenhuys, P. (Pieter)

(1)

George, Richard.

(1)

George, Richard. Marketing South African tourism and hospitality.

(1)

(1)

Govoni, Norman A. P.

(1)

Gowpall Yathika (ed)

(1)

Gowpall, Yathika

(1)

Gowpall, Yathika 1949-

(1)

Gowpall, Yathika, editor.

(1)

Gowpall, Yathika.

(1)

(1)

Green, Andy, 1958-

(1)

Hair, Joseph F.

(1)

Hiebing, Roman G.

(1)

Hill, Charles W. L.

(1)

Holmes, George.

(1)

Holtzhausen, Derina Rhoda, author.

(1)

Holtzhausen, Lida

(1)

Horner, Susan, 1956-

(1)

Hutt, Michael D.

(1)

(1)

Independent Institute of Education.

(1)

Ingram, Thomas N.

(1)

Institute of Public Relations

(1)

Institute of Public Relations (Great Britain)

(1)

Ismail, Zenobia.

(1)

Jansen van Rensburg, Mari.

(1)

(1)

Format

(240)

Electronic Resources

(8)

Item Category 1

Material Type

Language

(241)

(1)

Library

Shelf Location

Publication Date

Subject

(59)

Marketing -- Management.

(34)

(20)

Internet marketing.

(19)

Marketing research.

(15)

Marketing -- South Africa.

(12)

Communication in marketing.

(11)

Sales management.

(10)

Export marketing.

(9)

Marketing -- South Africa -- Management.

(9)

Consumer behavior.

(8)

Electronic commerce.

(7)

Marketing -- Decision making.

(7)

Tourism -- Marketing.

(7)

(6)

Export marketing -- Management.

(6)

Hospitality industry -- Marketing.

(6)

Marketing -- Management -- Case studies.

(6)

Marketing -- South Africa -- Case studies.

(6)

Public relations.

(6)

Small business -- Management.

(6)

Special events -- Management.

(6)

Entrepreneurship -- South Africa.

(5)

International business enterprises.

(5)

Internationale marketing.

(5)

Internationales Marketing.

(5)

Sales promotion.

(5)

(5)

Small business -- South Africa -- Management.

(5)

(5)

Customer services -- Management.

(4)

Entrepreneurship.

(4)

Industrial management -- South Africa.

(4)

Industrial management.

(4)

Marketing -- Gestion.

(4)

Marketing channels -- Management.

(4)

Strategic planning.

(4)

Tourisme -- Marketing.

(4)

Advertising copy.

(3)

(3)

Direct marketing.

(3)

Export marketing -- Management -- Case studies.

(3)

International business enterprises -- Management.

(3)

Internet advertising.

(3)

(3)

(3)

Marchés d'exportation.

(3)

Marketing -- Planning.

(3)

Motivation research (Marketing)

(3)

Physical distribution of goods -- Management.

(3)

(3)

Special events -- Planning.

(3)

Special events -- South Africa -- Management.

(3)

Strategisch management.

(3)

(3)

Tourism -- South Africa -- Marketing.

(3)

(3)

(3)

Verkooptechnieken.

(3)

Accueil (Tourisme) -- Marketing.

(2)

Administración de mercadeo.

(2)

Advertising -- Psychological aspects.

(2)

Aufsatzsammlung.

(2)

Bars (Drinking establishments)

(2)

Brand name products -- Management.

(2)

Brand name products -- South Africa.

(2)

Brand name products.

(2)

Branding (Marketing)

(2)

Business -- Marketing -- Handbooks, manuals, etc.

(2)

Business communication.

(2)

Business enterprises -- Finance.

(2)

Business writing.

(2)

Communication en marketing.

(2)

Communication in management.

(2)

Consumers -- Attitudes.

(2)

(2)

Customer services.

(2)

Delivery of goods -- Management.

(2)

(2)

Empresas internacionales.

(2)

Entreprises multinationales.

(2)

Food service -- Marketing.

(2)

Hospitality industry -- South Africa -- Marketing.

(2)

Industrial procurement.

(2)

KMPL: Public relations

(2)

Management information systems.

(2)

(2)

Marketing -- Data processing.

(2)

Marketing -- Decision making -- Handbooks, manuals, etc.

(2)

Marketing -- Guidebooks.

(2)

Marketing channels.

(2)

Marketing direct.

(2)

Marketing international.

(2)

Marketing research -- Case studies.

(2)

Marketingforschung.

(2)

Marketingmanagement.

(2)

Marknadsföring.

(2)

Materials management.

(2)

Public relations -- Management.

(2)

(2)

Relations publiques.

(2)

Relationship marketing.

(2)

Retail trade -- Management.

(2)

Sales management -- South Africa.

(2)

Special events -- Marketing.

(2)

Special events -- South Africa -- Marketing.

(2)

Special events -- South Africa -- Planning.

(2)

Sports administration.

(2)

Success in business.

(2)

Südafrika (Staat)

(2)

Tourism -- Management.

(2)

(2)

Vente internationale.

(2)

Ventes -- Promotion.

(2)

Öffentlichkeitsarbeit.

(2)

Active server pages.

(1)

Administración de mercadeo -- Estudio de casos.

(1)

Administración.

(1)

Advertising -- South Africa.

(1)

Advertising -- Textbooks.

(1)

Advertising -- Tourism.

(1)

Advertising campaigns -- Case studies.

(1)

Advertising media planning.

(1)

Africa, Southern.

(1)

BUSINESS & ECONOMICS -- Public Relations.

(1)

Bedrijfsplanning.

(1)

Belanghebbenden.

(1)

Branding (Marketing) -- South Africa.

(1)

Business -- Handbooks, manuals, etc.

(1)

Business Marketing

(1)

Business communication -- Handbooks, manuals, etc.

(1)

Business communication -- Problems, exercises, etc.

(1)

Business enterprises -- Computer networks.

(1)

Business logistics.

(1)

(1)

(1)

Campagnes publicitaires.

(1)

(1)

Circuits de distribution.

(1)

College graduates -- Employment -- United States.

(1)

College graduates -- Employment.

(1)

Comercio internacional.

(1)

Comercio minorista -- Administración.

(1)

Commerce électronique.

(1)

Commercial treaties.

(1)

(1)

Communicatief handelen.

(1)

Communication dans les organisations.

(1)

Communication en gestion.

(1)

Communication in marketing -- South Africa.

(1)

Communication in marketing -- Textbooks.

(1)

Communication in organizations.

(1)

Communication, International.

(1)

(1)

Competition, International.

(1)

Consommateurs -- Comportement.

(1)

Consumentengedrag.

(1)

Consumer behavior -- South Africa.

(1)

Consumer behavior -- United States -- Case studies.

(1)

Consumer behavior -- United States.

(1)

Consumer behaviour.

(1)

Corporate image.

(1)

Corporations -- South Africa.

(1)

Cost accounting.

(1)

Culturele aspecten.

(1)

Customer relations -- Management.

(1)

Customer relations.

(1)

Customer services -- Marketing.

(1)

Digital -- Marketing.

(1)

Direct marketing -- Textbooks.

(1)

Direktmarketing.

(1)

(1)

(1)

Electronic commerce -- Africa, Southern.

(1)

Electronic commerce -- Handbooks, manuals, etc.

(1)

Electronic mail marketing.

(1)

Entreprises -- Image.

(1)

Entreprises -- Réseaux d'ordinateurs.

(1)

Export marketing

(1)

Export marketing -- South Africa.

(1)

(1)

Fallstudiensammlung.

(1)

Financial statements.

(1)

Financiële aspecten.

(1)

Finanzmanagement.

(1)

Fremdenverkehrsgebiet.

(1)

(1)

(1)

(1)

Globalisierung.

(1)

Graphic arts -- Marketing.

(1)

Graphic arts -- United States -- Marketing.

(1)

Graphic arts -- United States.

(1)

(1)

Handbooks and manuals.

(1)

(1)

Hospitality industry -- Data processing.

(1)

Hospitality industry -- Management.

(1)

Hospitality industry Marketing

(1)

(1)

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