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1. 
Cover image for Direct marketing management
by 
Roberts, Mary Lou.
Format: 
Books
Publication Date 
1999
Excerpt: 
Direct marketing management / Roberts, Mary Lou.
Available: Copies:
2. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Principles of marketing / Kotler, Philip, author.
Available: Copies:
3. 
Cover image for The copywriter's handbook : a step-by-step guide to writing copy that sells
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
, creative directors, freelance writers, marketing managers . . . even small business owners and information
Available: Copies:
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2020
Excerpt: 
Marketing communication : an integrated approach / Koekemoer, Ludi.
Available: Copies:
5. 
Cover image for The content marketing handbook : how to double the results of your marketing campaigns
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
The content marketing handbook : how to double the results of your marketing campaigns / Bly
Available: Copies:
6. 
Cover image for Marketing tourism in South Africa
by 
George, Richard, 1968- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Marketing tourism in South Africa / George, Richard, 1968- author.
Available: Copies:
7. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Andrews, J. Craig, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Direct marketing -- Textbooks.
Available: Copies:
8. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing for hospitality and tourism / Kotler, Philip, author.
Available: Copies:
9. 
Cover image for Architecting experience : a marketing science and digital analytics handbook
by 
Wheeler, Scot R.
Format: 
Books
Publication Date 
2016
Excerpt: 
Architecting experience : a marketing science and digital analytics handbook / Wheeler, Scot R.
Available: Copies:
10. 
Cover image for Marketing management
by 
Marshall, Greg W.
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing management / Marshall, Greg W.
Available: Copies:
11. 
Cover image for International business : the challenges of globalization
by 
Wild, John J.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing
Available: Copies:
12. 
Cover image for Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
communication -- Stakeholder and reputation management -- Public relations and marketing -- Public relations and
Available: Copies:
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