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00000IIE

Supply chain management : strategy, planning, and operation

Chopra, Sunil, 1960-

Format:

Books

Publication Date

2013 2012

Excerpt:

. Sales and oerations panning: planning supply and demand in a supply chain -- ch. 10. Coordination in a

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Strategic marketing

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html

Format:

Books

Publication Date

2006

Excerpt:

. 12. Promotion, advertising, and sales promotion strategies -- Ch. 13. Sales force, Internet, and

Available: Copies:

Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales

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Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Format:

Books

Publication Date

1995

Excerpt:

objectives and strategies -- 7. The communication plan: 1 The advertising and sales promotion plans -- 8. The

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Sales management : an operational approach

Abratt, Russell.

Format:

Books

Publication Date

1989

Excerpt:

Sales management : an operational approach / Abratt, Russell.

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