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Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2024

Excerpt:

Principles of marketing / Kotler, Philip, author.

Available: Copies:

Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

Principles of marketing / Kotler, Philip, author.

Available: Copies:

Marketing for hospitality and tourism

Kotler, Philip, author.

Format:

Books

Publication Date

2017

Excerpt:

Marketing for hospitality and tourism / Kotler, Philip, author.

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Marketing management

Marshall, Greg W.

Format:

Books

Publication Date

2015

Excerpt:

Marketing management / Marshall, Greg W.

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Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

Principles of marketing / Kotler, Philip.

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Advertising media planning

Sissors, Jack Zanville, 1919-

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2002022717.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002022717.html

Format:

Books

Publication Date

2002

Excerpt:

-- Media's Importance in the Buying Process -- Media Planning and the Marketing Mix -- Exposure: The Basic

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Hospitality and travel marketing

Morrison, Alastair M.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html

Format:

Books

Publication Date

2002

Excerpt:

Hospitality and travel marketing / Morrison, Alastair M.

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Marketing management : knowledge and skills

Peter, J. Paul.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html

Format:

Books

Publication Date

2001

Excerpt:

Marketing management : knowledge and skills / Peter, J. Paul.

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Marketing channels : a management view

Rosenbloom, Bert.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html

Format:

Books

Publication Date

1999

Excerpt:

Marketing channels : a management view / Rosenbloom, Bert.

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10.

Marketing management : analysis, planning, implementation, and control

Kotler, Philip.

Format:

Books

Publication Date

1997

Excerpt:

Marketing management : analysis, planning, implementation, and control / Kotler, Philip.

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11.

Applications in basic marketing : clippings from the popular business press

Perreault, William D.

Format:

Books

Publication Date

1997

Excerpt:

Applications in basic marketing : clippings from the popular business press / Perreault, William D.

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12.

Basic marketing : a global-managerial approach

Perreault, William D.

Format:

Books

Publication Date

1996

Excerpt:

Basic marketing : a global-managerial approach / Perreault, William D.

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