Consumer Behaviour : a South African perspective / Yathika Gowpall & Carinda Williams

Consumer behaviour : a South African perspective / Gowpall, Yathika, editor.

marketing is most effective when integrated into a multi-channel campaign that not only educates consumers

Consumer behaviour. Sethna, Zubin, author.

Consumer Behaviour 4e Roberts-Lombard, Mornay

personnel -- 10. People as strategy: Managing service consumers -- pt. III: Implementing successful service

? -- Why do consumers behave as they do? -- How are goods and services produced -- How are businesses