Marketing research : using analytics to develop market insights / McDaniel, Carl, Jr., 1941- author.

and hospitality market -- 3. Tourism and hospitality consumer behaviour -- 4. Tourism and hospitality

-- Understand business-to-consumer markets -- Understand business-to-business markets -- Segmentation, target

. Demand ; 4. Supply ; Market equilibrium ; 6. Government intervention) -- Part two: Firm behavior in

markets: imperfect markets -- Dynamics of markets: market failures -- Economic growth and development