mechanism. These best-selling authors are known as leading marketing educators and their book, a global

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

selling -- Marketing with white papers and special reports -- Marketing with case sudies and testemonials

selling in tourism -- 13. Digital marketing and direct marketing strategies -- 14. Marketing collateral

Margins -- Calculating Gross Profit -- Merchandising Metrics -- Pricing Generally -- Selling Price

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

"This best-selling text pioneered the comparison of qualitative, quantitative, and mixed method

-- Promotional strategy and new media -- Advertising, sales promotion and public relations -- Persoanl selling

-- Managing growth of SMTEs -- Selling/haversting the venture -- Case study: Kamieskroon Bed & Breakfast