--Introductions--The marketing concept--The traditional marketing approach--The mamrketing mix--Traditional

The strategic management process: a South African perspective J.A.A (Kobus) Lazenby editor.

-- Contemporary Learning Approaches within Psychology -- The Effective Teacher -- The Philosophy and Psychology of

South African organisations. The book also focuses on current RM and CRM themes, such as the changing

administration of municipalities -- Financial management -- Roles of other organs of state and entities in the

the exam cost? -- How to pass the CompTIA A+ exams -- Historical/conceptual -- Chapter review