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Relationship marketing and customer relationship management

Roberts-Lombard, Mornay, editor.

Format:

Books

Publication Date

2024

Excerpt:

customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM

Available: Copies:

Consumer behavior

Schiffman, Leon G., author.

Format:

Books

Publication Date

2019

Excerpt:

, this text prepares readers for careers in brand management, advertising, and consumer research. The 12

Available: Copies:

Relationship marketing and customer relationship management

Roberts-Lombard, Mornay, editor.

Format:

Books

Publication Date

2018

Excerpt:

customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM

Available: Copies:

Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

-- Identifying market segments and targets -- Crafting the brand positioning -- Creating brand equity

Available: Copies:

Brands and branding South Africa 2016.

Affinity Advertising & Publishing.

Format:

Books

Publication Date

2016

Excerpt:

Brand name products -- Case studies.

Available: Copies:

UX for beginners : a crash course in 100 short lessons

Marsh, Joel, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1135545&site=ehost-live&scope=site

Format:

Books

Publication Date

2016

Excerpt:

-- Anti-UX -- Accessibility -- Content. UX copywriting versus brand copywriting -- The call

Available: Copies:

Architecting experience : a marketing science and digital analytics handbook

Wheeler, Scot R.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site

Format:

Books

Publication Date

2016

Excerpt:

appealing to customers requires delivery of brand experiences built on relevance and recognition of context

Available: Copies:

Strategic marketing

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html

Format:

Books

Publication Date

2009

Excerpt:

strategy -- Cases for Part III -- pt. IV. Market-driven program development -- 9. Strategic brand

Available: Copies:

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

Marketing communication builds brands -- Brands and brand relationships -- Touch points: brand

Available: Copies:

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