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1. 
Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
psychological theories and empirical research findings to real-life industry examples, showing how scientific
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2. 
Cover image for Strategic planning for public relations
Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
implement research-driven strategic campaigns, drawing on his experience as a professional in the industry
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3. 
Cover image for Professional communication : deliver effective written, spoken and visual messages
Professional communication : deliver effective written, spoken and visual messages
by 
English, Jane, author, editor.
Format: 
Books
Publication Date 
2017
Excerpt: 
aimed at all professionals and students in business, industry and higher education institutions. It
Available: Copies:
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