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1. 
Cover image for Global business management : a In emerging markets an African perspective
by 
Aregbesholar, R
Format: 
Books
Publication Date 
2022
Excerpt: 
Global business management : a In emerging markets an African perspective / Aregbesholar, R
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2. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business
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3. 
Cover image for Marketing research : using analytics to develop market insights
by 
McDaniel, Carl, Jr., 1941- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing research : using analytics to develop market insights / McDaniel, Carl, Jr., 1941- author.
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4. 
Cover image for MARKETING TOURISM AND HOSPITALITY : concepts and cases.
by 
GEORGE, RICHARD.
Format: 
Books
Publication Date 
2021
Excerpt: 
and hospitality market -- 3. Tourism and hospitality consumer behaviour -- 4. Tourism and hospitality
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5. 
Cover image for Management information systems managing the digital firm
by 
Laudon, Kenneth C. 1944- VerfasserIn.
Format: 
Books
Publication Date 
2018
Excerpt: 
intimacy : enterprise applications -- E-commerce : digital markets, digital goods -- Managing knowledge
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6. 
Cover image for Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
relationships -- Analyzing consumer markets -- Analyzing business markets -- Tapping into global markets
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8. 
Cover image for Marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2004
Excerpt: 
Decision-Making and marketing Research -- Segmenting and Targeting Markets -- Positioning the Firm and its
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9. 
Cover image for International financial management
by 
Eun, Cheol S.
Format: 
Books
Publication Date 
2001
Excerpt: 
Banking and Money Market. International Bond Market. International Equity Markets. Futures and Options on
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