IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
2 Results Found Subscribe to search results
00IIE
Print
1. 
Cover image for The psychology of advertising
The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
illustrations, this is a unique and invaluable resource for advanced undergraduate and graduate students and
Available: Copies:
2. 
Cover image for Strategic planning for public relations
Strategic planning for public relations
Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Formative research -- Strategy -- Tactics -- Evaluative research.
Available: Copies: