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1. 
Cover image for Strategic planning for public relations
Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Formative research -- Strategy -- Tactics -- Evaluative research.
Available: Copies:
2. 
Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
illustrations, this is a unique and invaluable resource for advanced undergraduate and graduate students and
Available: Copies:
3. 
Cover image for Strategic human resource management
Strategic human resource management
by 
Truss, Catherine.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024755444&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024755444&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2012
Excerpt: 
graduate courses in Strategic Human Resources Management (SHRM). Drawing from the latest academic research
Available: Copies: