KMPL: Public relations

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

Primer of public relations research / Stacks, Don W., author.

Successful event management : a practical handbook / Shone, Anton, author.

Handbook of public relations / Skinner, J. C. (J. Chris)

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

Public relations -- Management.

Public relations -- Management.